Street Date -
October 09,2012
Format -
DVD
DVD UPC - 014381764321
SRP -
$14.99
Genre -
VHGNXX
Status -
Holiday Product
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Heart of Christmas
Home Entertainment
- Theatrical Video
Overview
Austin and Julie Locke are devastated when they receive news that is every parent’s worst nightmare – their young son, Dax, has been diagnosed with a rare form of cancer. But with courage, determination and faith, they decide to give their beloved boy a joyful, final Christmas, even if it has to be in October. And when the community sees the holiday decorations and learns the heartbreaking truth, what happens next is a miraculous outpouring of caring and support that stretches beyond the neighborhood and around the world.
Key Selling Points
Nat’l Television Premiere & Awareness on GMC (Gospel Music Channel = 47+ mil HH reach) - Premiere was the highest rated original program on GMC
Film is based on a true story that inspired Matthew West’s song “One Last Christmas” ; a portion of all proceeds go to the St Jude Children’s Research Hospital
Matthew West nominated for a 2012 Emmy for his song “The Heart of Christmas” from the movie The Heart of Christmas.
Marketing Campaign Highlights
PR campaign; Advertising campaign targeting Moms looking for heart-warming, family friendly films for the holidays – opportunity to tag retailers; Promotional support on GMC
Heart of Christmas promotional support on Matthew West’s fall concert tour
Family Discussion Guide to be created for the film
Cast:
Candace Cameron Bure: Make It or Break It
Jeannie Nielson: Faith Like Potatoes
George Newburn: Father of the Bride
Erin Bethea: Fireproof
Matthew West Grammy-nominated Christian Singer
Heart Of Christmas TV Air Dates on GMC (Gospel Music Channel)
Dec 9th @ 9pm EST
Dec 20th @ 9pm EST
Dec 23rd @ 1pm & 9pm EST
Genre:
PRIMARY: Drama/Family SECONDARY: Faith
Video Specs:
Rating: PG
Run Time: 86 mins
Language: English
Dove Rating: Dove approved All Ages (5 Doves)
Consumer Insight
Target: Women 25 - 54 Secondary: Christian faith-based audiences
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